top of page
  • Writer's pictureMarley Alles

Sustainable fashion: making eco-friendly choices

In a world increasingly aware of its environmental footprint, the fashion industry has come under scrutiny for its impact on the planet. From fast fashion's overconsumption to textile waste and harmful production practices, the need for sustainable fashion has never been more pressing. Let's shed light on the importance of making eco-friendly choices in our fashion consumption and explores the growing trend of fashion rental as a sustainable alternative.


The Environmental Impact of Fashion:

Fast fashion, characterized by rapid production cycles and low-cost garments, has become a major contributor to environmental degradation. The industry's reliance on cheap labor, resource-intensive manufacturing, and the disposal of unsold items has led to pollution, deforestation, and excessive waste. As consumers, our purchasing decisions play a crucial role in influencing the industry towards more sustainable practices.


The Three Pillars of Sustainable Fashion:

  1. Ethical Production: Opting for clothing brands that prioritize fair labor practices and ethical sourcing is a fundamental step towards sustainable fashion. Look for certifications like Fair Trade or brands that transparently communicate their commitment to workers' rights and safe working conditions.

  2. Environmentally Friendly Materials: Choose garments made from eco-friendly materials such as organic cotton, hemp, bamboo, or recycled fabrics. These materials have a lower environmental impact compared to conventional ones, reducing water usage, pesticide use, and the overall carbon footprint of your wardrobe.

  3. Circular Fashion: Embrace the concept of circular fashion by extending the life of your clothing through practices like upcycling, repairing, and recycling. Buying second-hand or vintage pieces also falls under this category, as it minimizes the demand for new production and diverts clothing from landfills.

Fashion Rental: A Sustainable Solution:

One innovative and eco-friendly approach gaining popularity is fashion rental. The concept is simple: instead of purchasing clothing that may only be worn a few times, individuals can rent garments for specific occasions or even for everyday wear. Here's why fashion rental is a sustainable choice:

  1. Reduced Consumption: Fashion rental encourages a shift from ownership to access, reducing the overall demand for new clothing production. By borrowing items for short-term use, consumers can enjoy a variety of styles without contributing to the environmental strain of constant manufacturing.

  2. Minimized Textile Waste: Renting fashion items helps minimize the amount of clothing that ends up in landfills. Since rented garments have a longer life cycle with multiple users, the environmental impact per wear is significantly lower compared to single-owner pieces.

  3. Access to High-Quality Pieces: Fashion rental platforms often offer access to high-end and designer pieces that might be financially out of reach for many consumers. This not only promotes a more sustainable model but also allows individuals to enjoy quality fashion without the hefty price tag.



As we become more conscious consumers, embracing sustainable fashion is a powerful way to contribute to a healthier planet. By making ethical choices in our clothing purchases and exploring innovative alternatives like rax for fashion rental (you can even borrow the outfit on the left), we can all play a part in reshaping the industry towards a more sustainable and eco-friendly future. Remember, every small choice you make in your wardrobe has the potential to make a big impact on the world around you.

bottom of page