Waste is at the heart of fashion. We live in a culture consumed by the desire to own the latest and greatest products but on average a piece of clothing is only worn 7 times. Fashion is one of the most polluting industries. The current linear process of make, wear and throw away culture has detrimental impacts environmentally, socially and ethically. Over 100 billion items of clothing are produced every year. Instead of buying new, by lending out and borrowing your wardrobe, you will drive the circular economy of fashion. Studies have proved that increasing the number of times we wear clothing items is the best way to reduce the environmental and social impact of our wardrobe. Think of your favourite dress you wore to your last event or your chic vacation wear that sits in your closet. Sadly, 73% of pre-owned clothes are sent to landfills instead of reworn. With rax, each time a garment is rented, it reduces your carbon, waste and water footprint by 8%. If the average number of times a garment is worn were doubled, greenhouse gas emissions from textiles would be 44% lower and peer-to-peer rental is 60% more efficient in relation to resource use than the production of new garments. Wearing a piece of clothing for nine months longer, reduces its greenhouse gas emissions by 27%, water use by 33% and waste by 22%, and doubling the amount of times a garment is worn will reduce its impact by 40%.
Fast fashion is one of the largest sources of pollution in the world, causing 10% of annual global carbon emissions, and is expected to skyrocket to 50% by 2030. To put things into perspective, it takes about 700 gallons of water to produce one cotton shirt. That's enough water for one person to drink at least eight cups per day for three-and-a-half years.
97% of fast fashion is produced overseas in developing countries with poor labour laws and human rights protections. Of the 75 million factory workers around the world, it’s estimated that only 2% earn a living wage.