Hey bestie, we don't know if you heard... but the future of sustainable fashion is here! And the latest says that it's all about renting clothes. Let's get into it.
Enjoy fashion with an eco-friendly twist
Renting offers a transformative way to enjoy fashion while making eco-friendly choices. When you choose to rent clothes, you help drastically reduce waste. By sharing clothes with friends, family, or others through the rax app, we cut down on the amount of clothing that ends up in landfills each year. In Canada alone, approximately 37 kilograms (81 pounds) of textiles per person find their way into landfills each year.
Supporting the circular economy
Clothing rental supports a circular economy, where items are reused and recycled, minimizing waste and promoting sustainability. Many of us have closets full of outfits we almost never wear. By renting, we give clothes a longer life and keep them out of landfills, promoting a more sustainable fashion cycle.
We can make a positive environmental impact
Renting clothes also helps lower the environmental impact of fashion production. This industry is known for its high water and energy consumption, but if we rent, we reduce the demand for new clothes. The fashion industry is said to use around 93 billion cubic metres of water per year - enough to meet the needs of 5 million people.
Promotes mindful consumption
You might have seen creators on TikTok talking about underconsumption, and you can do that too! Renting encourages mindful consumption and makes sure that we aren't spending too much on clothing when we don't have to.
Try out new styles, without the commitment
Instead of cluttering our closets with outfits worn only once or twice, renting allows us to experiment with styles without the commitment of buying them. You can try that high-end dress you've been eyeing, or a new internet trend and see if it's right for you!
Embrace the future of fashion by renting, and join us in creating a more sustainable and stylish world.
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