ABOUT RAX

We are building the fashion platform for the next generation.

The way we consume fashion is broken.

Piles of discarded clothing and textile waste

garments made every year by the global fashion industry

end up in a landfill within 12 months

of the average closet goes unworn

Think about your own closet right now. How many pieces - like that formal dress you bought for that one wedding - are just sitting there collecting dust? That is literally hundreds or thousands of dollars in dead capital hanging on a rack that you could be monetizing.

And on the flip side, think about the last event you went to.

Why did you drop hundreds of dollars to buy a permanent outfit for a temporary moment when you could have just borrowed it?

So we built rax.

Borrow it, lend it, buy it, sell it — straight from the closets near you.

WHY IT MATTERS

Every rental is one less garment made from scratch.

Fashion is one of the most resource-hungry industries on earth. Choosing to borrow instead of buy new measurably lightens the load — and rax shows you the difference on every order.

-0%

of textile waste

-0%

of CO2 emissions

-0%

of water usage

A NOTE FROM OUR FOUNDER

rax is more than an app — it’s a community we're proud of.

The spark for rax came from a single weekend. I needed a dress for a wedding, and instead of dropping hundreds of dollars on something I knew I'd only wear once, I ended up borrowing a piece from a friend's closet. It was the perfect solution - but it got me thinking: How could this be done on a larger scale?

I realized the problem wasn't a lack of clothes - it was a lack of connectivity. There were thousands of incredible wardrobes sitting idle all over our cities, and thousands of people who wanted access to them. The tech to bridge that gap securely and seamlessly just didn't exist yet. So, we decided to build it.

— Marley Alles, Founder of rax